Arcade Fire lets you revisit your childhood via their new music video
Arcade Fire attempts to reinvent the way we look at music videos
"The Wilderness Downtown"
Today the Grammy nominated Arcade Fire proved why they are just as influential visually as they are musically, via their latest music video.
The band has just released a new interactive music video which aims to let viewers re-live their childhood experiences through their computer screen. The video which has been dubbed "The Wilderness Downtown," is accompanied by the band's new single "We Used to Wait" from their new LP The Suburbs.
Onlookers can key in their childhood address in a search engine which generates images of their neighborhood courtesy of Google Earth.
The indie rockers' new album The Suburbs was released on August 3rd in the US to rave reviews from critics. The band's previous two albums Funeral (2004) and Neon Bible (2007) received similar praise, the later of which was nominated for a Grammy Award.
If you would like to take a trip down memory lane visit the video's website and search your adolescent address (or any address you would like) and see what unique encounter Arcade Fire and the video's director Chris Milk has in store.