The Kate Middleton Effect on Fasion
A look at the effect that The Duchess of Cambridge (nee Kate Middleton) has on fashion trends in the UK.
The Royal Family
The argument over the Royal Family has been prominent for centuries, are they needed? Do they play any part in this country? What do they actually do? The most recent royal that will help dispel this argument is the recently crowned Duchess of Cambridge, Kate Middleton. The effect that she is having on the UK and the commonwealth is not only profound; it is also helping spur the UK out of its recession.
Middleton and the media
As with Diana before her, Kate Middleton has become the fanatic focus of the media. It is not only the day to day life of the Duchess, it is also her wardrobe. Why should they pay so much attention? In this world of fast and cheaper fashions it is indicative of this nation and other nations to become enthralled with what she is wearing. It is not just pure interest, the media titles know that they can sell with the most popular “celebrity” of the moment. This does however beg the question, is The Duchess a future Queen Consort, or merely a fashionista?
The Highstreet Effect!
As expected, the media wait intrepidly at every occasion to see what The Duchess will wear next. Is it something designer, or is it something off the peg? In recent months there has been an equal mix, with a higher preference to high-street labels. Each of the items that have been reported in the media to be from high-street stores has sold out within a matter of days. In some cases they are now no longer available, this is certainly the case with a well documented pair of shoes the Duchess has worn on a couple of occasions from LK Bennett. The bandwagon is now well and truly rolling. Certain auction websites are now filled with the photographs of certain occasions and the corresponding garments, some of which are selling for at least twice the RRP!
So what does this mean in terms of the recession? It is certainly not going to pull us out of the destitution that the country is in now but it will certainly help with consumer spending. I’m not saying that Kate Middleton will singularly pull us out of the recession but the spikes in national spending are hopefully a taste of what may come next year when we welcome the globe to our country for the Olympics.
It is certainly not the first time that someone has had such a profound effect on fashion in the UK but it is definitely welcome in these times of uncertainty. When looking at the Royal Family, I still think that they have a role to play. In the very least the revenue they create from tourism alone is still extremely lucrative from countries that do not have a Monarchy. Though the Monarchy may be viewed as stale and outdated, I believe that the young royals certainly have a lot more to give.