Going from indie to mainstream?

Sixto Marcelo By Sixto Marcelo, 12th Nov 2013 | Follow this author | RSS Feed
Posted in Wikinut>Celebrities>Style

A successful product indie service, brand or business model, once it begins to enjoy the patronage of its target market and hits the value delivery bulls eye has no other business direction that it could take except forward towards mainstream retail.

Why you can’t stay indie for so long

In times of severe economic crises where industries see businesses scale down their operations in order to survive, an underground economy soon develops to prop up a sagging one. People who are driven out of jobs as factories close down and companies lay off employees soon decide to put up small businesses to battle the tough times ahead.

In one way or another, this staves off a certain amount of destitution and manages to offer people out of a job an alternative means of livelihood until the bad times blow over. No taxes are paid and no business permits are availed of. Some of these small businesses become so successful especially those that could be considered as business models resulting from breakthrough business ideas.

On rare occasions that such breakthroughs happen, the business model becomes an underground success. The public comes to know about it via word-of-mouth and soon the business begins to enjoy more success. Some would likely consider it a fluke but as the business owner moves to legitimize his business model by registering it as an official business and establishing some sort of system to manage operations, the turning point happens.

It has crossed over from being an underground economy business into a full-fledged small business that pays the necessary taxes and business permits. In time, depending on the success its owner enjoys along the scaling of the business, it could even grown to be a company with a retail cycle engine ably supported by a hosted VoIP PBX. This is how some business success stories unfold and manage to inspire small business owners.

In the meantime…
Before the turning point happens however, an underground economy business model goes through the initial motions of crossing over to the industrial mainstream via events that demonstrate how market forces could push a business towards that direction.

This usually takes place regardless of the business owner’s unwillingness to operate on such a scale at the moment. So much so that as a successful underground economy business model inventor and entrepreneur, you simply can’t stay indie for so long owing to the following reasons:

• You can’t be able to control consumer response.
A successful product, service, brand or business model, once it begins to enjoy the patronage of its target market and hits the value delivery bulls eye has no other business direction that it could take except forward.

As a business owner, your unwillingness to go with the retail tide would only result in some other business taking over what you have successfully initiated. No entrepreneur worth his salt would allow that to happen. Profitability is a hard thing to resist especially when market forces conspire to make a business model a hugely successful one.

• You won’t be able to stop word from getting around.
Native advertising and word-of-mouth spreads quickly and widely and this is the stuff that small business jackpot success is made of. As consumers begin to patronize what you offer in larger and larger numbers, the momentum of business gets even more formidable.

Business owners have no other recourse but to adjust their business models by creating suitable retail methods to address the happy problem; and find financial solutions to address the demand vs. supply business challenge.

• You would need to protect your investment by protecting your invention.

A successful business model now becomes a valuable asset to protect and you could only do so successfully by having it registered as an official business. The retail cycle of industries now demands of you to live by its rules and business practices and therefore --- you wouldn't be able to continue with how you conduct business as an underground business.

As a legitimate business owner with a legitimate business to run, you now become part of the mainstream economy. You could perhaps argue with its rules but never fail to comply. As much as you might want to argue with every business tenet in the book, you just can't argue with something that could also be your best protection --- the law of the land.


Alternative, Independent, Indie, Indie Cinema, Indie Fashion, Indie Movement, Indie Music, Mainstream, Underground

Meet the author

author avatar Sixto Marcelo
Professional graphic designer and writer.

I try to be helpful as much as I can with the kind of information I put out. Pop culture, tech, business, music and art are my points of interest.

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